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I am interested in demographics of people who actually play my game. Here are few assumptions I made:

• Players, especially the younger ones, are often not the buyers (or downloaders in case of freemium) and I don't think I can get data about buyers anyway
• Games targeted to a certain audience can be played by completely different group in the end (Pokemon vs. Call of Duty)

The closest I can get is to probably get a similar game that already has demographics data. But how did they get the data?

I have read the following questions:

• Other than the ESA are there other sources for demographic data?
• Casual gamer age distribution

These questions give me some data, but not the way how were the data obtained. Also some of the links are already invalid.

I am interested in demographics of people who actually play my game. Here are few assumptions I made:

• Players, especially the younger ones, are often not the buyers (or downloaders in case of freemium) and I don't think I can get data about buyers anyway
• Games targeted to a certain audience can be played by completely different group in the end (Pokemon vs. Call of Duty)

The closest I can get is to probably get a similar game that already has demographics data. But how did they get the data?

I have read the following questions:

• Other than the ESA are there other sources for demographic data?
• Casual gamer age distribution

These questions give me some data, but not the way how were the data obtained. Also some of the links are already invalid.

I am interested in demographics of people who actually play my game. Here are few assumptions I made:

• Players, especially the younger ones, are often not the buyers (or downloaders in case of freemium) and I don't think I can get data about buyers anyway
• Games targeted to a certain audience can be played by completely different group in the end (Pokemon vs. Call of Duty)

The closest I can get is to probably get a similar game that already has demographics data. But how did they get the data? I am not interested in the pre-sales research. I don't need to target advertisement or anything. I can also make assumptions based on general data. But to make the game better in every update, I want to know, who are the people who play it.

My game is mobile, but please don't limit your answers to that.

I have read the following questions:

• Other than the ESA are there other sources for demographic data?
• Casual gamer age distribution

These questions give me some data, but not the way how were the data obtained. Also some of the links are already invalid. The only idea that I can use is that I might be able to get some data through in-game purchases. But think I won't be able to get the data about the person directly (it's probably illegal anyway).

What I was thinking is a psychology approach. Create a set of special items that appeal to certain groups of people. One time powerful items that will give a bonus to gameplay or items that change the look and feel of the game. Would that work? If yes, how do I design such items?

I am interested in demographics of people who actually play my game. Here are few assumptions I made:

• Players, especially the younger ones, are often not the buyers (or downloaders in case of freemium) and I don't think I can get data about buyers anyway
• Games targeted to a certain audience can be played by completely different group in the end (Pokemon vs. Call of Duty)

The closest I can get is to probably get a similar game that already has demographics data. But how did they get the data?

I have read the following questions:

• Other than the ESA are there other sources for demographic data?
• Casual gamer age distribution

These questions give me some data, but not the way how were the data obtained. Also some of the links are already invalid.