Skip to main content

Questions tagged [marketing]

The promotion of games to others, because otherwise no one would be playing your game!

Filter by
Sorted by
Tagged with
1 vote
1 answer
73 views

How to record high quality footage for a game trailer?

I'm trying to record a trailer for my game using OBS, but the recordings are coming out in very poor quality. I've tried increasing the video bitrate, but that just makes the game lag during recording....
IDREES AZIZ's user avatar
1 vote
0 answers
53 views

Is there a way to retrieve the owned games list from people that wishlist a game?

Could anyone versed in Steam API direct me on how I could get insightful data from people that wishlist a game? The main goal is to know better to what type of players your game appeals to. It seems, ...
StackHola's user avatar
  • 267
0 votes
1 answer
57 views

How to monitor engagement via button clicks / purchases

I want to measure user engagement: Button clicks Purchases When they view a UI etc I'd like to know at which point players enter the game and when they're most likely to stop playing. What are some ...
Lucien's user avatar
  • 1,176
2 votes
1 answer
373 views

When should I publish my Steam page?

I developing my game, which still in alpha, and plan to sell it via Steam. I already applied to Steam partnership program and want to publish my 'coming soon' Steam page to start gather wishlists, but ...
Hoork's user avatar
  • 21
2 votes
0 answers
656 views

How can I change tags on a Steam Workshop item?

A few years ago, I posted a L4D2 modification to the game Workshop on Steam. I'd like to be able to change the tags associated with the mod (currently, 'Weapons, UI') but it's not obvious to me how I ...
Reverend Speed's user avatar
3 votes
1 answer
317 views

What do I risk if I name my game the same as another company?

I came up with the best title for my game - a title that is catchy and also indicative of the gameplay, plus there isn't any other game on the market with a similar name. But after a Google search, I ...
WorriedPhantom09's user avatar
1 vote
0 answers
39 views

Advertising before seeking a publisher

I'm nearing competition of my first title and I'd like to seek out publishers but I'm also eager to show it off on social media. Should I hold off until I've spoken to publishers or is it mostly ...
Brody Peel's user avatar
0 votes
0 answers
71 views

When to trademark my game/game company [duplicate]

I'm planning on building an online presence of a game I'm working on once it reaches a stage that would allow for creating marketing material (screenshots, trailers, etc). Should I trademark/...
Don Andre's user avatar
  • 101
2 votes
3 answers
612 views

How can I get multiple players play my multiplayer game at launch?

Lets take a example of Apex Legends, it was release in February 4, 2019 and got 25 millions users in after a week (Source: The Verge). I know EA is the publisher so its easy for them to market and ...
Saad Anees's user avatar
0 votes
1 answer
736 views

What does UA mean?

When reading different articles about gamedev here and here I see the abbreaviation UA. What does UA mean?
Ruslan Plastun's user avatar
1 vote
1 answer
261 views

How to handle a Google Play game's privacy policy

I am trying to release a mobile game (insert obligatory sellout statement for Chunk of Space) on Google Play, and I'm worried about their privacy policy system. Basically, if you mark your game as "...
Dawdle's user avatar
  • 507
61 votes
6 answers
13k views

How to calculate the price for acquisition of a mobile game

I searched long and hard thru the Game Dev community here and I didn't manage to find a good enough answer for a situation that I need help with. Here is the deal - I've spent about a year to single-...
Isaac Clarke's user avatar
0 votes
0 answers
38 views

How important is a character's sexuality when it come to audience appeal [duplicate]

I ask because I came across this comment about putting gay characters in games: The necessity of exposing the larger playerbase to the homosexual tendencies of two of its cast mates is never really ...
Jacob Blaustein's user avatar
11 votes
1 answer
5k views

Will working with a publisher help me prevent my game from being cloned?

I read many articles on "How (or why not without) to make mobile game without publisher". But the question that bothers me is: "What if I make a game, that really hits the market in the eye and ...
Tom J.'s user avatar
  • 121
-1 votes
2 answers
70 views

Should I add new players to my mailing list?

I wonder if it's ok for me to add new player's emails to my mailing list. Should I display a notice or something before doing so? I don't see these a lot in popular mobile games, but they send emails ...
Luis Sierra's user avatar
5 votes
2 answers
2k views

What is a good strategy to recruit test players for a chess app?

We developed a chess app for iMessage and we would like to have people try it out and tell us their opinions. Do you know a good strategy to give away free promo codes for the pro version of our new ...
dracoexmachina's user avatar
0 votes
5 answers
436 views

Does bad AI lead to more sales?

Games like HL2 and FEAR are legendary for having excellent AI. Recent titles (as of 2018) leave much to be desired. With improvements in our understanding of probability related state machines, and ...
dev_nut's user avatar
  • 157
1 vote
1 answer
49 views

Allowing a secondary market for online content

Many games with an online component, allow players to buy various kinds of content. As far as I know, none of them allow a secondary market where players resell purchased content to other players. ...
rwallace's user avatar
  • 125
84 votes
3 answers
17k views

Should I worry about Youtube Let's Plays when I'm creating a story-heavy game?

A few years ago, I watched a full playthrough of the first three Phoenix Wright games on Youtube. I enjoyed the story and characters a lot, hence why I pretty much binge-watched what is a series of ...
user avatar
6 votes
5 answers
1k views

Why do some videogame sequels become bigger?

Sometimes I'm wondering why sequels in games usually strive to have new features, making them more complex, taking much longer to finish and also sounds much harder to keep motivated into it. I ...
Steven's user avatar
  • 891
0 votes
0 answers
29 views

Whats the best way to publish and promote an app by myself? [duplicate]

My first little casual-action android game is nearly finished. Its my first one and i dont expect any sucess. But nevertheless i want to try to publish and market it by myself. But what can i do ...
genaray's user avatar
  • 517
2 votes
2 answers
175 views

Marketing a game with limited budget [duplicate]

I am building a decent multiplayer iOS-Android card based game. While this game is played with regular old 52 cards deck, it does have unique rules and game play. That makes it little hard to market ...
xoail's user avatar
  • 123
1 vote
2 answers
308 views

Should I make my games graphics lower quality so everyone can play it?

The game I'm working on targets lower end graphics capabilities machine users. Should I make my game's graphics lower quality so that everyone can play it or make its graphics high quality so that ...
Stel Team's user avatar
1 vote
1 answer
130 views

Can I make the project files/source code of my comerical Unity game avalible as a DLC or with the game?

Is it legal and/or a good idea to let the players download the source code/project files of a comerical Unity game with the game or as a DLC?
xuwenbuwer's user avatar
3 votes
0 answers
77 views

How do you market assets that are niche but that those people definitely want?

I just got done canvasing/surveying developers, and it is clear that there is a market for a few niche categories of audio assets that I suspected would be useful to them. While the overall category ...
RayOfHope's user avatar
  • 131
104 votes
5 answers
21k views

Why are games built on cross-platform engines sometimes exclusive to Windows?

If an engine supports Windows, OS X, and Linux, why do we sometimes see games using these engines, like Space Hulk: Deathwing, restricted to Windows only?
Nathan's user avatar
  • 1,085
1 vote
1 answer
52 views

Video recording and editing for game promo video [closed]

I would like to screen record a beta of an RPG I've created. The format will be narration over video with the ability to edit. It's an indie game I'm marketing, so the video quality and narration need ...
user3871's user avatar
  • 1,055
3 votes
3 answers
151 views

Market as a single game or as a studio?

I'm creating an RPG with a theme of a hero that must restore peace to a world fallen to evil forces. It serves as an educational tool. I'm creating a promotional website for it and using other online ...
user3871's user avatar
  • 1,055
4 votes
3 answers
458 views

Should I talk about my game concept?

I have what I think is a great idea for a small android game. It might be crap, but for the sake of the discussion, let's assume it is potentially good. I'm currently learning game development as a ...
cyphics's user avatar
  • 143
1 vote
0 answers
57 views

White background in icon for Google Search on mobile device

We experience an issue with our game icon related to google search on mobile device. Here is a screenshot: As you can see, our ccon has a white background on a green wall. We are aware that we have ...
ZenCoding's user avatar
16 votes
1 answer
485 views

How should I prepare for pitching a game to potential sponsors?

We have developed a mobile game, and are preparing ourselves for demo day. We will be presenting our game to potential sponsors, and we are having trouble deciding how to make a quality presentation. ...
Eilia's user avatar
  • 223
-4 votes
1 answer
257 views

How do I get more installs for my android app? [duplicate]

Me and my team developed a slot machine game, and posted it on Google Play. Right now, it sits in position 460+ of the casino category. The number of installs is less than 1,000 and daily users range ...
user95536's user avatar
0 votes
2 answers
801 views

Make HD trailer for Unity game

I am making a HD trailer for my Unity game. How do I record awesome HD shots of my game inside the Unity editor?
Ali Asad's user avatar
  • 125
1 vote
1 answer
1k views

Capture High Resolution Screen Shot for Unity Game

I'm working on a mobile game. We need some HD screen shot to use in our press kit. I'd like to know, how do we capture HD screen shot of games inside unity's editor. Resolution must support printing ...
Ali Asad's user avatar
  • 125
0 votes
1 answer
59 views

Money in different platforms [closed]

So first of all, let me start off by saying that I am not in this to make money as of right now. I'm a novice - however I would like (in the frture) to be able to earn some extra cash on the side with ...
Marc Rasmussen's user avatar
1 vote
1 answer
66 views

Google on different versions of games

I'm focusing on a game for the Android platform, and thinking of building multiple versions with different themes. Every one of them would have a distinct name, graphics, and content, but the same ...
Rıfat Erdem Sahin's user avatar
3 votes
2 answers
65 views

Is a game's world-wide visibility in app stores affected by the publisher's country of residence?

I've noticed on Apple Store (and I assume on Google Playstore too) I find different games and apps in France than in the US. Does this mean if my company resides in a small country and I register my ...
Kristof's user avatar
  • 161
4 votes
3 answers
425 views

Can a partially completed game be sold to a game development company for completion?

I'm a lone programmer with an idea for a game. I believe I can code the mechanics of the game by myself. I do not think I have the expertise, time, or creativity to create the graphics and audio of ...
Dicey's user avatar
  • 43
1 vote
1 answer
75 views

Crowd funded DLC. Is this a viable option for covering the development costs of DLC?

I have had this idea floating around in my head for a while now but I am not sure if it will work. I was looking at the idea of DLC and thought what about if we made some DLC crowdfunded in order to ...
WAR10CK's user avatar
  • 131
0 votes
2 answers
306 views

Do you need to have separate companies to publish different kind of games? [closed]

I'm planning to make my own indie game company as both developer and publisher. As a publisher, I have some question about branding and reputation. 1. Quality: A publisher have 2 games, they both ...
AzDesign's user avatar
  • 151
1 vote
0 answers
48 views

Keep game name after complete rebuild, engine migration and change from 2D to 3D? [closed]

I have published an Alpha version of a game with XNA in 2D, but I am now learning Unreal with full intention of porting the game to 3D there. I expect that in 3 months time, or less with a little luck,...
user3079666's user avatar
7 votes
1 answer
1k views

Will an optional device type specific permission hide my game in the Play Store for those types of devices?

I have heard in many places that if my app uses a permission not applicable to a certain device, it will not show up in the play store for that device. Now, in my code, I am playing audio. I mute that ...
Ruchir Baronia's user avatar
2 votes
0 answers
67 views

Which are the option to promote my app game in different app stores? [closed]

We've few Android App projects at the moment anmd we're looking for a way to publish our appGames in differents AppStores around the globe. Do someone know a fast way to submit or some management ...
SuperAtic's user avatar
  • 121
9 votes
2 answers
737 views

What defines a AAA game?

I tried to find a precise definition. I found clues on Wikipedia and on Gaming SE, but I cannot find more than an approximation like: Equivalent of blockbuster movie in cinema, an AAA game is a ...
Aracthor's user avatar
  • 1,009
2 votes
1 answer
594 views

What organic traffic can I expect from publishing on Google Play, without other marketing?

I've just published a new Android game on Google Play. It has been a bit over 48 hours. It's active in the store, and I can search for it by name to get to it. However, I've had 0 organic downloads ...
amnesia's user avatar
  • 123
2 votes
1 answer
297 views

Marketing a browser game with a specific audience

My issue is that I have extensively developed an online browser game, but mainly the marketing and independent developer guides tailor to action packed executable games. My game also tailors to a ...
StaceyB's user avatar
  • 21
0 votes
2 answers
417 views

Marketing my mobile game [duplicate]

I have almost finished my game; I want to upload it to Google Play and the App Store. I will make it free but with Admob advertising. What is the best way to market my app (without any app promotion ...
yaakov rubenchik's user avatar
0 votes
1 answer
66 views

Marketing PC/Android 2d Physics Game [closed]

I've been working on a game for couple years now, its fairly original, has definite potential within an indie market, and appeal for the masses also. I want to deploy on Android and PC, green-light ...
CodeHard_or_HardCode's user avatar
-1 votes
1 answer
51 views

What are the key ingredients for a good game-specific community website? [closed]

Feel free to use an example. I am thinking things like guides, tools that help a player make certain in-game choices, discussion boards, services that enhance player interaction, mods, blog/news, etc. ...
MetaGuru's user avatar
  • 263
25 votes
3 answers
3k views

Should independent game developers target older hardware?

A developer I work with tells me that indie developers should target hardware that is around six or more years old (at max settings). I get the idea that one should allow everyone that wants to play ...
l'-'s user avatar
  • 627