Questions tagged [marketing]

The promotion of games to others, because otherwise no one would be playing your game!

Filter by
Sorted by
Tagged with
0
votes
0answers
39 views

When to trademark my game/game company [duplicate]

I'm planning on building an online presence of a game I'm working on once it reaches a stage that would allow for creating marketing material (screenshots, trailers, etc). Should I trademark/...
1
vote
3answers
124 views

How can I get multiple players play my multiplayer game at launch?

Lets take a example of Apex Legends, it was release in February 4, 2019 and got 25 millions users in after a week (Source: The Verge). I know EA is the publisher so its easy for them to market and ...
0
votes
1answer
61 views

What does UA mean?

When reading different articles about gamedev here and here I see the abbreaviation UA. What does UA mean?
1
vote
1answer
55 views

How to handle a Google Play game's privacy policy

I am trying to release a mobile game (insert obligatory sellout statement for Chunk of Space) on Google Play, and I'm worried about their privacy policy system. Basically, if you mark your game as "...
61
votes
6answers
11k views

How to calculate the price for acquisition of a mobile game

I searched long and hard thru the Game Dev community here and I didn't manage to find a good enough answer for a situation that I need help with. Here is the deal - I've spent about a year to single-...
0
votes
0answers
31 views

How important is a character's sexuality when it come to audience appeal [duplicate]

I ask because I came across this comment about putting gay characters in games: The necessity of exposing the larger playerbase to the homosexual tendencies of two of its cast mates is never really ...
11
votes
1answer
5k views

Will working with a publisher help me prevent my game from being cloned?

I read many articles on "How (or why not without) to make mobile game without publisher". But the question that bothers me is: "What if I make a game, that really hits the market in the eye and ...
-1
votes
2answers
62 views

Should I add new players to my mailing list?

I wonder if it's ok for me to add new player's emails to my mailing list. Should I display a notice or something before doing so? I don't see these a lot in popular mobile games, but they send emails ...
5
votes
2answers
2k views

What is a good strategy to recruit test players for a chess app?

We developed a chess app for iMessage and we would like to have people try it out and tell us their opinions. Do you know a good strategy to give away free promo codes for the pro version of our new ...
0
votes
5answers
350 views

Does bad AI lead to more sales?

Games like HL2 and FEAR are legendary for having excellent AI. Recent titles (as of 2018) leave much to be desired. With improvements in our understanding of probability related state machines, and ...
1
vote
0answers
61 views

What's the idea behind current mobile game design and advertisement trend? [closed]

I see a very common trend in how every mobile game is being designed and advertised on the market. The common features are (not limited to): 1.Very cartoony graphics (big heads small bodies) ...
1
vote
1answer
41 views

Allowing a secondary market for online content

Many games with an online component, allow players to buy various kinds of content. As far as I know, none of them allow a secondary market where players resell purchased content to other players. ...
82
votes
3answers
16k views

Should I worry about Youtube Let's Plays when I'm creating a story-heavy game?

A few years ago, I watched a full playthrough of the first three Phoenix Wright games on Youtube. I enjoyed the story and characters a lot, hence why I pretty much binge-watched what is a series of ...
6
votes
5answers
881 views

Why do some videogame sequels become bigger?

Sometimes I'm wondering why sequels in games usually strive to have new features, making them more complex, taking much longer to finish and also sounds much harder to keep motivated into it. I ...
0
votes
0answers
21 views

Whats the best way to publish and promote an app by myself? [duplicate]

My first little casual-action android game is nearly finished. Its my first one and i dont expect any sucess. But nevertheless i want to try to publish and market it by myself. But what can i do ...
2
votes
2answers
152 views

Marketing a game with limited budget [duplicate]

I am building a decent multiplayer iOS-Android card based game. While this game is played with regular old 52 cards deck, it does have unique rules and game play. That makes it little hard to market ...
1
vote
2answers
276 views

Should I make my games graphics lower quality so everyone can play it?

The game I'm working on targets lower end graphics capabilities machine users. Should I make my game's graphics lower quality so that everyone can play it or make its graphics high quality so that ...
0
votes
1answer
87 views

Can I make the project files/source code of my comerical Unity game avalible as a DLC or with the game?

Is it legal and/or a good idea to let the players download the source code/project files of a comerical Unity game with the game or as a DLC?
3
votes
0answers
74 views

How do you market assets that are niche but that those people definitely want?

I just got done canvasing/surveying developers, and it is clear that there is a market for a few niche categories of audio assets that I suspected would be useful to them. While the overall category ...
99
votes
4answers
20k views

Why are games built on cross-platform engines sometimes exclusive to Windows?

If an engine supports Windows, OS X, and Linux, why do we sometimes see games using these engines, like Space Hulk: Deathwing, restricted to Windows only?
1
vote
1answer
38 views

Video recording and editing for game promo video [closed]

I would like to screen record a beta of an RPG I've created. The format will be narration over video with the ability to edit. It's an indie game I'm marketing, so the video quality and narration need ...
3
votes
3answers
144 views

Market as a single game or as a studio?

I'm creating an RPG with a theme of a hero that must restore peace to a world fallen to evil forces. It serves as an educational tool. I'm creating a promotional website for it and using other online ...
4
votes
3answers
363 views

Should I talk about my game concept?

I have what I think is a great idea for a small android game. It might be crap, but for the sake of the discussion, let's assume it is potentially good. I'm currently learning game development as a ...
1
vote
0answers
42 views

White background in icon for Google Search on mobile device

We experience an issue with our game icon related to google search on mobile device. Here is a screenshot: As you can see, our ccon has a white background on a green wall. We are aware that we have ...
16
votes
1answer
419 views

How should I prepare for pitching a game to potential sponsors?

We have developed a mobile game, and are preparing ourselves for demo day. We will be presenting our game to potential sponsors, and we are having trouble deciding how to make a quality presentation. ...
-4
votes
1answer
218 views

How do I get more installs for my android app? [duplicate]

Me and my team developed a slot machine game, and posted it on Google Play. Right now, it sits in position 460+ of the casino category. The number of installs is less than 1,000 and daily users range ...
0
votes
2answers
570 views

Make HD trailer for Unity game

I am making a HD trailer for my Unity game. How do I record awesome HD shots of my game inside the Unity editor?
1
vote
1answer
942 views

Capture High Resolution Screen Shot for Unity Game

I'm working on a mobile game. We need some HD screen shot to use in our press kit. I'd like to know, how do we capture HD screen shot of games inside unity's editor. Resolution must support printing ...
0
votes
1answer
55 views

Money in different platforms [closed]

So first of all, let me start off by saying that I am not in this to make money as of right now. I'm a novice - however I would like (in the frture) to be able to earn some extra cash on the side with ...
1
vote
1answer
48 views

Google on different versions of games

I'm focusing on a game for the Android platform, and thinking of building multiple versions with different themes. Every one of them would have a distinct name, graphics, and content, but the same ...
3
votes
2answers
59 views

Is a game's world-wide visibility in app stores affected by the publisher's country of residence?

I've noticed on Apple Store (and I assume on Google Playstore too) I find different games and apps in France than in the US. Does this mean if my company resides in a small country and I register my ...
4
votes
3answers
386 views

Can a partially completed game be sold to a game development company for completion?

I'm a lone programmer with an idea for a game. I believe I can code the mechanics of the game by myself. I do not think I have the expertise, time, or creativity to create the graphics and audio of ...
1
vote
1answer
59 views

Crowd funded DLC. Is this a viable option for covering the development costs of DLC?

I have had this idea floating around in my head for a while now but I am not sure if it will work. I was looking at the idea of DLC and thought what about if we made some DLC crowdfunded in order to ...
0
votes
2answers
206 views

Do you need to have separate companies to publish different kind of games? [closed]

I'm planning to make my own indie game company as both developer and publisher. As a publisher, I have some question about branding and reputation. 1. Quality: A publisher have 2 games, they both ...
1
vote
0answers
47 views

Keep game name after complete rebuild, engine migration and change from 2D to 3D? [closed]

I have published an Alpha version of a game with XNA in 2D, but I am now learning Unreal with full intention of porting the game to 3D there. I expect that in 3 months time, or less with a little luck,...
7
votes
1answer
890 views

Will an optional device type specific permission hide my game in the Play Store for those types of devices?

I have heard in many places that if my app uses a permission not applicable to a certain device, it will not show up in the play store for that device. Now, in my code, I am playing audio. I mute that ...
2
votes
0answers
59 views

Which are the option to promote my app game in different app stores? [closed]

We've few Android App projects at the moment anmd we're looking for a way to publish our appGames in differents AppStores around the globe. Do someone know a fast way to submit or some management ...
10
votes
2answers
521 views

What defines a AAA game?

I tried to find a precise definition. I found clues on Wikipedia and on Gaming SE, but I cannot find more than an approximation like: Equivalent of blockbuster movie in cinema, an AAA game is a ...
2
votes
1answer
454 views

What organic traffic can I expect from publishing on Google Play, without other marketing?

I've just published a new Android game on Google Play. It has been a bit over 48 hours. It's active in the store, and I can search for it by name to get to it. However, I've had 0 organic downloads ...
2
votes
1answer
245 views

Marketing a browser game with a specific audience

My issue is that I have extensively developed an online browser game, but mainly the marketing and independent developer guides tailor to action packed executable games. My game also tailors to a ...
0
votes
2answers
394 views

Marketing my mobile game [duplicate]

I have almost finished my game; I want to upload it to Google Play and the App Store. I will make it free but with Admob advertising. What is the best way to market my app (without any app promotion ...
0
votes
1answer
57 views

Marketing PC/Android 2d Physics Game [closed]

I've been working on a game for couple years now, its fairly original, has definite potential within an indie market, and appeal for the masses also. I want to deploy on Android and PC, green-light ...
-1
votes
1answer
47 views

What are the key ingredients for a good game-specific community website? [closed]

Feel free to use an example. I am thinking things like guides, tools that help a player make certain in-game choices, discussion boards, services that enhance player interaction, mods, blog/news, etc. ...
25
votes
3answers
3k views

Should independent game developers target older hardware?

A developer I work with tells me that indie developers should target hardware that is around six or more years old (at max settings). I get the idea that one should allow everyone that wants to play ...
4
votes
1answer
302 views

How do you manage a crowdfunding campaign for an indie game?

I am a programmer and I recently started creating small games in C++. It was to practice my skills and learn more about game development and the techniques used to program a game. Recently I got the ...
8
votes
2answers
468 views

How can I acquire marketing and sales data for games?

I need to evaluate a marketing perspective for a videogame in order to predict its income, sold units, etc. Since this sounds like quite a bit of an impossible task, I thought I could collect some ...
11
votes
2answers
388 views

Game upgrade launch : Cross-platform release timing

I just finished doing a major upgrade for a old mobile title, that haven't seen an update in over a year. Lots of new content, things are looking nice. Sadly, these days it takes an average of 12 ...
2
votes
2answers
1k views

How to gain visibility on the Play Store? [closed]

Sometime in the near future I'll release my first Android game. It's not going to be anything special, but I'm trying to make it as polished as possible and I would like to know what I can do to ...
14
votes
10answers
772 views

Grow first, Ads later for mobile games?

Facebook's strategy has been to Grow First, include Ads Later. For mobile games, is there any evidence that ads hinder popularity, or that people are more likely to share games without ads? Or as ...
9
votes
3answers
644 views

Why don't top selling mobile games have localization? [closed]

For example: Plants vs Zombies 2, Angry Birds, Bad Piggies, Candy Crush Saga, Temple Run 2 and so on. These games are available in English only. These companies have huge resources; why don't they ...