I'm creating an RPG with a theme of a hero that must restore peace to a world fallen to evil forces. It serves as an educational tool.
I'm creating a promotional website for it and using other online social tools for marketing.
I only have one focus: to make this game as great as possible for people to learn. I've seen some companies that market themselves as their product name, like
DuoLingo, and some that market as the studio, such as
I don't have a game studio and have simply been marketing (FB page, website URL, etc) as the game's name,
Does it really matter which way I market it? If so, why?