I search this for a while now but could't find the answer. ARPDAU - the 'average revenue per daily active user' is a metric for the financial performance of a game/app. But what timeframe is the value measured in?
For example, some statistics that can be found online mention an ARPDAU of $0.05 to $0.1 for casual games and up to $0.8 for hard-core (targeted at hard-core gamers) games. But what's the timeframe over which this is computed? One day? One month? The lifetime of the game?
The acronym itself would suggest it's lifetime revenue divided by DAU (otherwise it should be named ARPDAUPD or ARPDAUPM shouldn't it?), but then these numbers seem incredibly low. Let's say I have a casual game that performs averagely and has (on average, or let's say constantly) 10,000 daily active users. Does that mean I could expect from such a game to generate $500-$1000 over it's entire lifetime? Seems like nothing. Or is that rather $500-$1000 per day?