I am about to release my first iPhone game, has been a long project and I involved several people. My lawyer strongly recommended me to add a "terms and conditions" page at the beginning of the app and to allow the user to continue to the game only if he presses "I agree".
In the iTunes game description I will include a link to the EULA and a warning saying "DISCLAIMER: The game will ask you to agree to the following EULA: HTTPLINK EULA.".
My main reason for adding this is that I got the license to use the name from relatively famous people and I need to put the terms and conditions in order to protect both my company and my licensee.
Some developers suggested me to avoid this strongly as I will lose user base. From my perspective I think that including terms and conditions is a fair thing to do and non-smartphones users are used to accept EULAs. It is true that on smartphones you rarely see this and can this really affect my game? Would you argue against my design choice to allow the user to play only if he accepts the EULA?
Are there among you any smartphone game developers that have had similar concerns and have asked their users to accept the EULA?