I see a very common trend in how every mobile game is being designed and advertised on the market. The common features are (not limited to):

1.Very cartoony graphics (big heads small bodies)

Characters standing on the side of every presentation screenshot

Overblown attitude of characters, characters show very exaggerated facial expressions whether it be angry or classy.

Very simplistic captions and feature descriptions like "choose your weapon", "kill your enemy", "build your empire"

Flashy graphics with colourful and glowing stuff, often exaggerated to the levels that its visually overwhelming

I am currently clueless how such marketing and design appeal to anyone? Is it aimed at children (by eventually making their parents pay for in game purchases)?

Personally for me its quite repulsive. But since every other game is following it they must be doing something right?

  • 1
    \$\begingroup\$ Hii Allahjane, is this a marketing style you're considering using in a game of your own? If so, focusing the question on your own game's situation and needs might help get more constructive, actionable answers. At the moment, this reads a bit like the kind of “______ sucks, am I right?” post that our help center cautions about — a topic that might solicit some passionate opinions, but often not the most constructive or verifiable answers. \$\endgroup\$ – DMGregory Apr 28 '18 at 7:56
  • \$\begingroup\$ Well i am mostly trying to identify why the current marketing system is so successful if it appears so overdone and generic compared to other platforms like pc games on steam \$\endgroup\$ – Allahjane Apr 28 '18 at 8:56
  • \$\begingroup\$ That might be a difficult question to answer factually / with sources. As the saying goes "I know only half of my ads are working, I just don't know which half!" — it's a notoriously fuzzy field, and what data there is will likely be proprietary. It might be as simple as "it works so people do it" or "one successful game did it and others are trying to replicate that success" but both are just speculation without evidence from multiple studios' private records to back them up. Any thoughts on how we can steer this to a more constructive/fact-based direction? \$\endgroup\$ – DMGregory Apr 28 '18 at 9:05
  • \$\begingroup\$ I totally agree with ypu @Allahjane, but as it has been said, there is no much of a question here, at least for Stack Exchange standards. Maybe with some rewording. \$\endgroup\$ – Rodia Apr 28 '18 at 10:41
  • \$\begingroup\$ I've put the question on hold for now. If it can be edited to address the issues described above, we can re-open it. \$\endgroup\$ – DMGregory Apr 29 '18 at 13:46