I am building a decent multiplayer iOS-Android card based game. While this game is played with regular old 52 cards deck, it does have unique rules and game play. That makes it little hard to market since no one is precisely looking to play initially.
I have been researching quite a bit about game marketing and most recommendations are to build out fan following which is also quite hard and time consuming (taking away from building game).
I have some indie marketing budget (~5k) I set aside to help gain some traction. While I understand that this not my strengths, what are the best ways to invest it into the game?