I run a free-to-play online game that involves collecting creatures and simply clicking on a button to give them a small amount of EXP. The idea is to do this for other people and they're likely to return the favour and help you make your own progress.
The initial tutorial guides you through the basic idea until you've successfully obtained a full Party of 6 before leaving you to your own devices, to make your own objectives and stuff.
I've noticed that players who make it through the tutorial tend to stay quite engaged with the game, but I also found these numbers:
- 25% of users join but never complete the first step of the tutorial, that is they never hatch their very first Egg.
- A further 25% of users drop out of the game before finishing the tutorial, so having hatched only 1-5 Eggs.
- Barely 50% of registered users actually complete the tutorial.
The problem is that I've never run this kind of game before. This is my first real project, but it's been going for several years now. I don't have any kind of baseline on what numbers to expect.
I can only imagine reasons right now, such as it being quite jarring to people that, in order to make progress, they have to help others make their progress and hope they return the favour.
So we have about half our users leaving before the tutorial is complete. Is this kind of thing normal? Am I worrying too much about this?