I don't know if this is the right question for Stackexchange because it is based on opinion, so excuse me if it's not.
I'm currently developing a mobile leisure game in a cartoon style where players build and expand their kingdom, in a medieval setting. Users can be part of a group to help each other, trade goods, communicate together, and support each other when attacked. The game is NOT a fight game only. Developing and maintaining your city and the citizens is an important aspect, socializing with other players is key, and the target audience are both men and women.
I'm really confused how I should name such groups where you can be part of. Clans, guilds, teams, groups or factions: all of them are possible. When should I use which name? And what would fit my situation the best? It's really important to let users feel they are part of a group. Not just a fighting group, but a group both men and women feel attracted to. A fraction for example would not be the best I think.
I realize this heavily depends on opinions. Buy are there any sources that could help me? What do you feel attracted to? What fits my situation the best?