I've recently been making a mobile game which I'm going to publish to Google Play. Google Play requires a Developer Name. Most Google Play Developer use their game studio name like Gameloft, Supercell, etc. But some indies use their names as the developer name like Scott Cowthon, FNAF Developer. I was wondering what are the advantages and disadvantages of each type to me as the only developer of my game?
The name is the centre focus of your entire brand, so it's something to think over carefully before you publish your first product.
Using your real name can show that personable touch you apply to your software but also has the increased risk of exposing your identity in a way that gives new meaning to the word public. I favour real names because it tends to be a lot more sensible/coherent than "Deadly Dinosaur Designs", "Banana BreadBox Banana Boom Games Bah!" or any of the other usual indie dev studio names. The most important thing though is if your real name alliterates then you have to use it. Scott Scotty is the kind of branding I want to see at the top of the app store tomorrow.
At the end of the day it's your call and although it represents the flag your games hoist it's not going to make or break you as a dev. The pain and permanence of naming things is why most major studios adopt a codename for their next title so they don't have to weep over what they're going to call the Unity Project for a week.
Use your real name, or a nickname, because you're not a studio right now.
- Players have higher expectations if it looks like the game is written by a studio, and are less forgiving of rough edges.
- Interactions with your players are more friendly if they think you're a real person, and not a faceless corporate brand.
- Creating a brand is work, and you don't need to do that now. Focus on the game.
- If your game is a success, you want your name attached to it.
I used a brand when I started making indie games, but I wish I hadn't now. Present yourself as you really are.
Well having your own name as the sole developer should only be used if you are the only one who made the game. If an artist or writer were used then you should use a studio name because that means everyone is involved. If you plan to expand and hire staff use a studio name to save on google play license costs.
So I recommend using a Studio name so later you can expand in your studio and possibly hire other people to help you create games.