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As per suggestion I'm splitting How do I create a closed beta on the App Store? up.

Can I upload the game I'm developing to Steam as a closed beta, so I could generate a couple of keys/tokens for my testers? I'm hoping to only publish the game for the public after I'm happy with the game as it's offered on Steam, as a complete user experience which includes the installation process.

If this is not the usual workflow, how should I do it?

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On Steam you do it by creating a branch in SteamWorks (under SteamPipe) which you set a password for. You then upload your build and push it live in that branch (again it's under SteamPipe). Anybody who has access to that branch (you've generated a key for + has the password) can opt in to the beta and will be given that build.

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