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I understand there are html5 devs who make contracts with companies: they allow them to use their games for payment.

My question is how do these companies use these games to their benefit: what purposes do they have in forming these contracts and how does "buying" html5 games helps them accomplish it?

For example, if their purpose is generate money, how do they employ the html5 games for this goal?

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closed as too broad by Josh Oct 24 '15 at 17:18

Please edit the question to limit it to a specific problem with enough detail to identify an adequate answer. Avoid asking multiple distinct questions at once. See the How to Ask page for help clarifying this question. If this question can be reworded to fit the rules in the help center, please edit the question.

  • \$\begingroup\$ Edited the question for narrowing down possible answers \$\endgroup\$ – badso Oct 24 '15 at 18:23
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Generally, such games are bought by dedicated browser-based game sites, which have an existing audience and a method to monetise it.

Examples: An ad-supported business model is very common. In addition, Miniclip sells a virtual currency for in-game items, Kongregate offers that as well as premium memberships, Armor Games does all of the above, but rather unusually also sells T-shirts and plushies.

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  • \$\begingroup\$ I didn't think this would be such a strong method: I thought there was something else I didn't think of, since they pay quite a bit for html5 games (I saw some simple games that could be done in a weekend that generated a couple thousand dollars) \$\endgroup\$ – badso Oct 24 '15 at 18:01

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