My issue is that I have extensively developed an online browser game, but mainly the marketing and independent developer guides tailor to action packed executable games. My game also tailors to a specific audience that is not typically on the indie gaming promotional websites. Namely those interested in Politics, Economy, Law, and/or Sociology.
(My first issue) I wanted to know if there are any suggestions, ideas, or references to any resources that may bring marketing value to my gaming community pre and post-launch? I have began development on my beta campaign already to include some crowd funding websites (mostly for promotion), a press kit, advertisements, and the like. However I would greatly appreciate more resources for the development and launch, namely for the target audience.
(My second issue) Many of the marketing strategies for games depend on a video, game photos, etc. While I can take photos of the screen, there are not too many things I can do for a video except add some stock footage and dress it up by explaining game mechanics and showing some photos of the game. Would that contribute to the game or is it just a waste of time? (Feel free to suggest any ideas for this as well if you are willing).
Thank you for your assistance!