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Facebook is not at all analogous to games. Once you and all your friends are there (let's say 50 people), you are all not going to get up and leave at the same time because of ads. Just one person won't leave because his network of people won't be at the new place.

Facebook as a system has huge momentum because of the social capital thing. An individual game doesn't, unless it's something involving tons of players like WoW.

Facebook is not at all analogous to games. Once you and all your friends are there (let's say 50 people), you are all not going to get up and leave at the same time because of ads. Just one person won't leave because his network of people won't be at the new place.

Facebook as a system has huge momentum because of the social capital thing. An individual game doesn't, unless it's something involving tons of players like WoW. Even then, the networks of involved players in WoW aren't as big as the networks on FB.

Facebook is not at all analogous to games. Once you and all your friends are there (let's say 50 people), you are all not going to get up an leave at the same time because of ads. Just one person won't leave because his network of people won't be at the new place.

Facebook as a system has huge momentum because of the social capital thing. An individual game doesn't, unless it's something involving tons of players like WoW.

Facebook is not at all analogous to games. Once you and all your friends are there (let's say 50 people), you are all not going to get up and leave at the same time because of ads. Just one person won't leave because his network of people won't be at the new place.

Facebook as a system has huge momentum because of the social capital thing. An individual game doesn't, unless it's something involving tons of players like WoW.

Facebook is not at all analogous to games. Once you and all your friends are there (let's say 50 people), you are all not going to get up an leave at the same time because of ads. Just one person won't leave because his network of people won't be at the new place.

Facebook as a system has huge momentum because of the social capital thing. An individual game doesn, unless it's something involving tons of players like WoW.

Facebook is not at all analogous to games. Once you and all your friends are there (let's say 50 people), you are all not going to get up an leave at the same time because of ads. Just one person won't leave because his network of people won't be at the new place.

Facebook as a system has huge momentum because of the social capital thing. An individual game doesn't, unless it's something involving tons of players like WoW.