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Most effective marketing strategy to promote a casual iOS game?

So I posted this on another forum yesterday but that forum got suspended for malware so gotta wait for the webmaster to fix the site. Here's the basics: We've released a press release through PRMac ...
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What would be the best business-model used for free game apps for mobile?

Do you have any recommendations and tips in order to start making or building business model mobile phone game apps (for Android and iOS) especially if it is free version? How will make it successful ...