The promotion of games to others, because otherwise no one would be playing your game!

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41
votes
2answers
3k views

Effective marketing strategies for independent game projects [closed]

I would really like to hear how other independents generally approach marketing their game with limited resources. I know how critical marketing is since I've seen it first hand on several fronts. ...
40
votes
9answers
21k views

Where to promote your indie game? [closed]

Possible Duplicate: Where to advertise my game? Let's say I have developed a game and I want to "get it out there". What I have in mind is open-source, non-commercial games. What websites ...
35
votes
6answers
5k views

How can I promote my game? [closed]

I am a beginning indie developer, and I want to get the word out about my game. What sites can I go to to ask about reviews of my game, and where might I be able to talk about and get feedback on my ...
27
votes
11answers
5k views

Do 2D games have a future? [closed]

I'm currently working on a 2D soft-body physics engine (since none exist right now -_-), but I'm worried that there's no point to spending what will most likely be years on it. Although I love ...
24
votes
6answers
3k views

Marketing: Angry Birds - How it's done

Why do some apps, like Angry Birds, dominate the market while other cool/fun/addicting apps are never heard of? I'm trying to figure out the best marketing strategy, or best way to sell an app to ...
22
votes
4answers
1k views

Looking for articles/books on: How do games make money? What models do they use?

I'm trying to research the ways in which games make money. I want to know more about the models they use (free/premium, trial/subscription, free-to-play with micro-transactions, etc.). In addition, I ...
22
votes
2answers
994 views

My game is just about finished! What do I do now? [closed]

I have an HTML5/canvas game just about finished and ready to launch. It's a 2d game in which you explore and disrupt a procedurally-generated landscape, crafting items and structures to survive. I ...
20
votes
6answers
1k views

Do iOS users use Facebook and Twitter buttons within games?

Does anyone have any insight or experience into the successfullness of placing Facebook or Twitter "share" buttons within an iOS game? For example, when a user gets a high score, presenting them with ...
17
votes
1answer
485 views

Process of getting DEJUS rating (Brazil)?

I would like to get DEJUS rating for my HTML5 game on the Firefox Marketplace, so that I can tell Mozilla to make the game available to users in Brazil. I want the game to be rated as: Livre (general) ...
16
votes
7answers
4k views

What are effective marketing strategies for iPhone games?

So, long story short, some days ago I published an iPhone game, I think the game wasn't that bad tbh, and still I got only 10 sells at $0.99. Are they any publishers, sponsors, or distributors to ...
15
votes
15answers
1k views

How can I record my vector graphics game without blurring the graphics?

A lot of people asked for a trailer for my game, because screenshots do not do it justice. I have tested PlayClaw, Fraps, CamStudio, VirtualDub, and some other minor tools; none have produced a viable ...
15
votes
6answers
1k views

Should developers make their games easier with new versions?

It seems that the game Angry Birds is becoming gradually easier with new versions. Maybe so people get the illusion of progress and satisfaction of breaking new records? I would like to know if ...
15
votes
7answers
13k views

How to capture video of my mobile game?

I've been keeping a blog for my current Android game and as I get closer to an actual playable version of the game, screenshots just aren’t enough to show new progress anymore. What I need is video. ...
14
votes
10answers
523 views

Grow first, Ads later for mobile games?

Facebook's strategy has been to Grow First, include Ads Later. For mobile games, is there any evidence that ads hinder popularity, or that people are more likely to share games without ads? Or as ...
14
votes
5answers
518 views

Public Relations for Game Developers

What is the most important thing to know about PR for indie developers? I'm considering spending some time learning about PR in general, but it seems that the indie field is quite different than ...
12
votes
3answers
2k views

What is a good way to measure game virality?

I have added some social features to an iPhone game (Lexitect if you're curious), such as email, Twitter, and Facebook integration for sharing high scores. Along with these features, I am measuring ...
11
votes
3answers
1k views

Tips for creating great game trailers

Impressive trailers for your game can really help show players how awesome your game is, but I'm having trouble finding tips that describe how to create a great trailer. I would like to learn about ...
11
votes
6answers
569 views

How can I get into the educational market?

I believe that my current game project is very well-suited for educational gaming; so well-suited, in fact, that I know of several different schools (one community college and at least one or two high ...
11
votes
2answers
226 views

How to make a market test for the game?

I'm making a casual game on iOS platform. But I'm not sure Do the consumers like my game. How can I make a market test for my game?
10
votes
7answers
1k views

Is there a way to make money from indie downloadable games? [closed]

It appears that there are ways to make money with flash games through portal and aggregator sites and embedded ads. But I do my programming in C and C++. I've started a prototype which relies on a ...
10
votes
2answers
942 views

Promoting a Browser Game?

I have a new browser based game that I've worked on for a few months. Obviously all that effort goes to waste if no one sees it. I know there's topics to do with games promotion, but browser games ...
10
votes
6answers
853 views

To sell or give for free [closed]

I am currently making a game that I was originally planning to sell. It is a simple 2D arcade style game for the PC. I've seen many indie games become popular and generate revenue from advertisements, ...
10
votes
1answer
208 views

What ad provider/network do you use when placing ads in your games?

What ad providers/networks do you use to put ads in your games? What has been your experience?
8
votes
3answers
661 views

Advantages of Steam Greenlight

Let's assume that I can pick a fairly decent game, build it, and finish it with sufficient chrome plating; let's also assume that I can market it myself to some extent, through my own website. What ...
8
votes
3answers
522 views

Why don't top selling mobile games have localization? [closed]

For example: Plants vs Zombies 2, Angry Birds, Bad Piggies, Candy Crush Saga, Temple Run 2 and so on. These games are available in English only. These companies have huge resources; why don't they ...
8
votes
4answers
2k views

How to get a game popular without a publisher?

I have just finished a game I had been developing last month, but whilst making the game I was pestered by the fact that I had no way of getting it to the public eye. I didn't want to pitch it to a ...
8
votes
1answer
379 views

Novice Mobile Game Developers | Publishing on our own or Publisher?

So we are almost done with our first indie game, developed on Android. We believe that the game has potential, our graphics guy is damn good so we have some good eye candy in our game. Now we are ...
8
votes
1answer
412 views

Promoting independent iOS games [duplicate]

Possible Duplicate: What are effective marketing strategies for iPhone games? I'm interested in promoting my latest iOS game. What have you done that really helped spread the word? Any ...
7
votes
6answers
691 views

Why the shareware (not demo) model died?

In the early days of the industry, instead of fighting piracy, companies let the users share their games freely, and put some nag screen or something like that on the game. Then they would sell DLC ...
7
votes
7answers
2k views

As a indie, how to protect your game?

As a indie, you might not work in a company. And you may have a great game idea and you feel it gonna be a big success. When you released your game. How do you protect it as your own creation? So that ...
7
votes
6answers
907 views

Finding testers

I am making my first indie retail game, I hosted a prototype on www.agfgames.com but I am struggling to find testers... Being a company made only of myself, and having no budget (actually, I have ...
6
votes
4answers
1k views

Methods of player retention and conversion in MMO games?

What are other retention and conversion (free to play to paying to spender) strategies in MMOs? I know some like promotions, social viral, content generation, intentional imbalance, perks and ...
6
votes
2answers
568 views

Legal issues concerning using superheroes in games

Before proceeding on with the idea of developing a mobile game that involves superhero characters from both Marvel/DC Comics, I am taking a serious dip into looking into things from a legal point of ...
5
votes
1answer
909 views

I need to sell an almost-complete MMORPG project. How can I do that? [closed]

I need your help. We have to sell MMORPG at an advanced stage. The game has a unique engine, written on the need for the game, graphics, sound, map editor, web site etc. As it happens in the play ...
5
votes
3answers
343 views

Pricing an application

I decided to make my application for free but introduce donation button. For this I would use paypal. What are the advantages of this monetization model and what are other models to consider? My ...
5
votes
3answers
275 views

Other than the ESA are there other sources for demographic data?

I'm pretty interested in seeing demographic data as I find them good targeting tools. But other than the ESA reports (free) and NPD numbers (paid) does anyone know any other sources for such data?
4
votes
7answers
402 views

What are some Game Development Publications that accept outside articles [closed]

What Are some Game Development publications (electronic or otherwise) that aren't so large that there is no chance to potentially get included in the publication after a few well-written articles sent ...
4
votes
2answers
412 views

Where and how to promote an HTML5 game engine?

I've recently completed an engine, called Irenic. Now, I was wondering, how could one promote it? The process surely is different than promoting a game, because a game can be played by almost anyone, ...
4
votes
3answers
317 views

What distinguishes a free to play game from one worth paying for?

There's a heck of a lot of free games available out there, some of which are as good as games that you have to pay for. My question is, what makes the difference between a game that people will be ...
4
votes
1answer
104 views

Where to find passive advertisements?

Imagine a soccer game. While the player is playing a match, he is seeing the billboards all the time. I want to include that kind of advertisements in my game (obviouly, making profit). Just a brand ...
3
votes
3answers
288 views

What are the pros and cons to building an audience with a small, simple, free game first as opposed to focusing efforts on a commercial release

There are two projects we can work on. One would be a small free game to try and get our name out/build an audience. The second is our main idea for a first product. What are the pros and cons of ...
3
votes
1answer
232 views

Getting Early User Feedback on Games

Disclaimer: It may be that I'm already doing all the "right" things, but just don't have enough traffic for it to pay off with people giving feedback. My question is: how do you attract early and ...
3
votes
1answer
115 views

Does Facebook give new games any free promotion?

I would like to understand, if Facebook gives some free out of the box promotion for new games? I see "New Games" section in Facebook App Center, does every new game gets in there?
3
votes
2answers
297 views

App Store free promotion

How can I make my app to be free for certain period of time? Is it ok to switch it to free and then after a day or two switch back to my original price, is it possible and where can I do it?
3
votes
1answer
518 views

Is there evidence that downloading assets on first use rather than bundled with a game download makes a mobile game more popular?

I've noticed quite a few mobile games on the Android platform recently that prompt you to download their assets package when you first run the game. As an example, The Sims 3 is available for iOS and ...
3
votes
1answer
227 views

How was the world game market segmented in 2011?

Is there a source (or perhaps several) presenting how was the world game market segmented in 2011 (or does anybody know themselves)? For example: How many casual gamers there are? What is the total ...
3
votes
1answer
151 views

When should design give way to marketing and vice versa?

When should a Designer draw the line in design decisions when marketing does step in? Where should the bounds be set? (For most part I know this is might mostly be situational. Gut feel like thing. ...
2
votes
1answer
417 views

My game is mostly complete, how do I find a publisher?

I've been working for quite a while on a game. I'm mostly done with it. Simply finishing the project, adding banners and just publishing it on google play / appstore probably won't bring in any ...
2
votes
2answers
803 views

Do I have to ask for permission to use real company logos for advertising props in the world in my sports game? [closed]

I'm making a simple turn-based Android ball flicking soccer game and I was thinking of creating a theme in a sports game, like soccer for example, usually had advertisement banner on walls and a bit ...
2
votes
2answers
525 views

Where to find market research info on adventure games?

Looks like adventure games are on the rise again. There were several great releases in 2012, including brilliant and highly acclaimed Walking Dead from TellTale. Is there a market research that ...