The promotion of games to others, because otherwise no one would be playing your game!

learn more… | top users | synonyms (2)

10
votes
6answers
862 views

To sell or give for free [closed]

I am currently making a game that I was originally planning to sell. It is a simple 2D arcade style game for the PC. I've seen many indie games become popular and generate revenue from advertisements, ...
0
votes
2answers
148 views

Easiest way to beg users for their emails and to put them on a mailing list

I notice that some games I bought at one point asked me for my email address (to register an account of sorts), and from then on, every month, or everytime there are new games out by them, they send ...
14
votes
5answers
526 views

Public Relations for Game Developers

What is the most important thing to know about PR for indie developers? I'm considering spending some time learning about PR in general, but it seems that the indie field is quite different than ...
8
votes
1answer
418 views

Promoting independent iOS games [duplicate]

Possible Duplicate: What are effective marketing strategies for iPhone games? I'm interested in promoting my latest iOS game. What have you done that really helped spread the word? Any ...
16
votes
7answers
4k views

What are effective marketing strategies for iPhone games?

So, long story short, some days ago I published an iPhone game, I think the game wasn't that bad tbh, and still I got only 10 sells at $0.99. Are they any publishers, sponsors, or distributors to ...
1
vote
1answer
288 views

Popular genres in Asian (non-Japanese) markets?

From time-to-time I've wondered what kind of games are popular in Asia (India, China, Korea, Singapore, etc...). I hear about developers in the US and UK who outsource work there, but what goes into ...
4
votes
7answers
411 views

What are some Game Development Publications that accept outside articles [closed]

What Are some Game Development publications (electronic or otherwise) that aren't so large that there is no chance to potentially get included in the publication after a few well-written articles sent ...
24
votes
6answers
3k views

Marketing: Angry Birds - How it's done

Why do some apps, like Angry Birds, dominate the market while other cool/fun/addicting apps are never heard of? I'm trying to figure out the best marketing strategy, or best way to sell an app to ...
3
votes
3answers
289 views

What are the pros and cons to building an audience with a small, simple, free game first as opposed to focusing efforts on a commercial release

There are two projects we can work on. One would be a small free game to try and get our name out/build an audience. The second is our main idea for a first product. What are the pros and cons of ...
3
votes
1answer
151 views

When should design give way to marketing and vice versa?

When should a Designer draw the line in design decisions when marketing does step in? Where should the bounds be set? (For most part I know this is might mostly be situational. Gut feel like thing. ...
10
votes
1answer
208 views

What ad provider/network do you use when placing ads in your games?

What ad providers/networks do you use to put ads in your games? What has been your experience?
11
votes
3answers
1k views

Tips for creating great game trailers

Impressive trailers for your game can really help show players how awesome your game is, but I'm having trouble finding tips that describe how to create a great trailer. I would like to learn about ...
6
votes
5answers
1k views

Methods of player retention and conversion in MMO games?

What are other retention and conversion (free to play to paying to spender) strategies in MMOs? I know some like promotions, social viral, content generation, intentional imbalance, perks and ...
40
votes
9answers
22k views

Where to promote your indie game? [closed]

Possible Duplicate: Where to advertise my game? Let's say I have developed a game and I want to "get it out there". What I have in mind is open-source, non-commercial games. What websites ...
5
votes
3answers
276 views

Other than the ESA are there other sources for demographic data?

I'm pretty interested in seeing demographic data as I find them good targeting tools. But other than the ESA reports (free) and NPD numbers (paid) does anyone know any other sources for such data?
35
votes
6answers
5k views

How can I promote my game? [closed]

I am a beginning indie developer, and I want to get the word out about my game. What sites can I go to to ask about reviews of my game, and where might I be able to talk about and get feedback on my ...
15
votes
15answers
1k views

How can I record my vector graphics game without blurring the graphics?

A lot of people asked for a trailer for my game, because screenshots do not do it justice. I have tested PlayClaw, Fraps, CamStudio, VirtualDub, and some other minor tools; none have produced a viable ...
7
votes
6answers
704 views

Why the shareware (not demo) model died?

In the early days of the industry, instead of fighting piracy, companies let the users share their games freely, and put some nag screen or something like that on the game. Then they would sell DLC ...
8
votes
6answers
932 views

Finding testers [on hold]

I am making my first indie retail game, I hosted a prototype on www.agfgames.com but I am struggling to find testers... Being a company made only of myself, and having no budget (actually, I have ...
10
votes
7answers
1k views

Is there a way to make money from indie downloadable games? [closed]

It appears that there are ways to make money with flash games through portal and aggregator sites and embedded ads. But I do my programming in C and C++. I've started a prototype which relies on a ...
11
votes
6answers
584 views

How can I get into the educational market?

I believe that my current game project is very well-suited for educational gaming; so well-suited, in fact, that I know of several different schools (one community college and at least one or two high ...
41
votes
2answers
3k views

Effective marketing strategies for independent game projects [closed]

I would really like to hear how other independents generally approach marketing their game with limited resources. I know how critical marketing is since I've seen it first hand on several fronts. ...
12
votes
3answers
2k views

What is a good way to measure game virality?

I have added some social features to an iPhone game (Lexitect if you're curious), such as email, Twitter, and Facebook integration for sharing high scores. Along with these features, I am measuring ...