I am just starting out in indie game development and one thing that seems clear to me is that in the mobile space at least, unless you are already a famous developer, have a well known brand/franchise ...
We have an online game where players sometimes have to wait a while (say 30 minutes) before a process they intiated completes. This encourages them to come back later. An example of this is growing ...
What are other retention and conversion (free to play to paying to spender) strategies in MMOs? I know some like promotions, social viral, content generation, intentional imbalance, perks and ...