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I'm working on an RPG of sorts where the character has a "day job" that determines how much money they make each time the day cycles and other things like that.

Are there any legality issues with using the names of companies like "Barnes & Noble" or even "Apple"?

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up vote 6 down vote accepted

I am not a lawyer.

But almost certainly the answer is "yes."

"Apple" is a registered US trademark of Apple, Inc. for example (and presumably so is Barnes & Noble and the names of almost any other major company you can think of), and many companies may have trade or service marks registered in other countries as well. Usage of those marks is subject the constraints of the relevant trademark law. In some cases, depending on what you want to use, there may be copyright issues involved as well.

See here and here for more information US patent, trademark and copyright law.

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Got it. Thanks a lot! – Matt F Mar 14 '11 at 1:50

In short: "Yes!"

In medium-length: "Don't do that!"

In long form:

There are at least several issues with legal ramifications that you should consider:

  • Unauthorised use of trademarked - or otherwise protected - names: There are companies that sue for such use as a matter of principle, in order to protect their trademarks - in some countries they are actually required to do so, lest they set a precedent. While there are fair use clauses in the laws of most countries and you may win a court case, such companies can throw what - to most people - is unbelievable amounts of money to their lawyers and cause you lots of trouble just by suing. Can you compete with that?

  • Offensive use of their names: The trademark law is usually more tight and companies prefer suing for trademark infringement, but should they chose so, they can also sue for offensive use of their names. For example, if in your game a character working in company X is routinely overworked and harassed by the superiors, the company might find grounds to sue for defamation.

  • Embedded advertising: In some countries you are not allowed to do anything that might be received as covert advertising, sometimes depending on the target group of your own product. For example, you may not be allowed to have any Real-Life products or companies in a game inteded for young children.

That said, I am not a lawyer, and you should probably ask one with expertise on trademark and related issues for an answer with more weight.

Or you could just avoid using such names in your game. Keep in mind that paraphrased names or photographic descriptions can also get you into trouble in some cases - for example having a software company named "Minisoft" and presided by "Gill Bates" is pretty obvious.

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That depends. Wikipedia has an excellent quote

The owner of a registered trademark may commence legal proceedings for trademark infringement to prevent unauthorized use of that trademark. However, registration is not required. The owner of a common law trademark may also file suit, but an unregistered mark may be protectable only within the geographical area within which it has been used or in geographical areas into which it may be reasonably expected to expand. (

This entails that even though the company name it isn't a registered trademark you can still get sued - even if you did not publish your game in the country where the company resides!

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