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What are effective marketing strategies for iPhone games?

I'm interested in promoting my latest iOS game. What have you done that really helped spread the word? Any smaller game review sites that were helpful? How about publishing?

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marked as duplicate by Tetrad Feb 13 '11 at 22:10

This question has been asked before and already has an answer. If those answers do not fully address your question, please ask a new question.

    
related: gamedev.stackexchange.com/questions/489/… –  Tetrad Feb 13 '11 at 22:08
    
also, pretty much identical dupe: gamedev.stackexchange.com/questions/7969/… –  Tetrad Feb 13 '11 at 22:10

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Try making flash demo and post it on Newgrounds or other flash portals. Make sure you add information about your game. If the flash game is good, then people will buy the app. Otherwise, you can go with traditional promotion by contacting game review or game blog or youtube channels such as rock paper shotgun, wikigames, machinama, IGN etc.

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