Do you know a manual for creating simple sprite games (without programming technology)?
The manual should contain answers to questions like "How to invent the rules", "How to create a very attractive game", "How to force a user to play constantly".
Still my favourite.
It goes into a lot of detail about how industry legends like Al Lowe design their puzzles or how the textures for Myst were made.
Definitely a great read.
Disclaimer: My opinion is based on an earlier edition from 1999. I don't know much about the newer editions.
I don't think you'll find a real answer to your first two questions- "How to come up with rules" and "How to create a very attractive game" are all things that are going to change based on a lot of factors- who you're marketing to, what the goal of the game is, etc.
"How to force a user to play constantly"- I'm assuming that you're not actually meaning "force". Depending on what sort of game you're trying to build, the following articles could be of help:
These two articles are written purposefully vague, because the answer will depend on what you're trying to accomplish.
This is my first-ever answer, I hope it's helpful!