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Do you know a manual for creating simple sprite games (without programming technology)?

The manual should contain answers to questions like "How to invent the rules", "How to create a very attractive game", "How to force a user to play constantly".

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Welcome to GD.SE! It sounds like you are looking for books on game design, as opposed to game development (which is more general, and will contain game programming). If that's the case, search this site for game design books, and have a look at the resources mentioned in, e.g., – Eric Nov 8 '12 at 15:14
@Eric Thank you! – sergzach Nov 8 '12 at 15:19
"How to force a user to play constantly" - Physical restraint aside, there are lots of methods, like drugs, intimidation and/or generous use of the sorry stick. There's a more reliable way though: If the game is engaging and has a high replayability, players will return on their own. They might even enjoy it ;) Jokes aside, Ari Feldmans book "Designing Arcade Computer Game Graphics" (available e.g. here…) is quite nice for the graphical aspects. – sarahm Mar 18 '13 at 14:02

I don't think you'll find a real answer to your first two questions- "How to come up with rules" and "How to create a very attractive game" are all things that are going to change based on a lot of factors- who you're marketing to, what the goal of the game is, etc.

"How to force a user to play constantly"- I'm assuming that you're not actually meaning "force". Depending on what sort of game you're trying to build, the following articles could be of help:

These two articles are written purposefully vague, because the answer will depend on what you're trying to accomplish.

This is my first-ever answer, I hope it's helpful!

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Still my favourite.

It goes into a lot of detail about how industry legends like Al Lowe design their puzzles or how the textures for Myst were made.

Definitely a great read.

Disclaimer: My opinion is based on an earlier edition from 1999. I don't know much about the newer editions.

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