I've heard many people saying that it makes games more successfull if you can just play them on your browser without downloading a file at all.
Has there been any research about this? Because i find it hard to believe that the people are so lazy they cant click one download button and just unzip the game.
I find it hard to believe because: i have never played a (good) browser game from a browser; i've always launched the Java or Flash directly in its own window, because the webpages are always full of adverts with flashing stuff that distract me too much. I hope others feel the same and i can just forget this "problem" and focus on making games on normal Windows/Linux/Mac executables instead. But i would like to see some evidence on it before i decide to do so.
Edit: I dont care about the target audience or etc, just in general, are browser games more popular than downloadable games? and is it really because the users dont want to download any files? more specifically: is there correlation between success and capability to play on a browser?