Other than the ESA are there other sources for demographic data?

Question

I'm pretty interested in seeing demographic data as I find them good targeting tools. But other than the ESA reports (free) and NPD numbers (paid) does anyone know any other sources for such data?

Answer 1

Here is a website that has very interesting demographics regarding MMORPG's in the US. http://www.nickyee.com/daedalus/gateway_intro.html

This is from the same site but it has a bit more general data. Just keep clicking the small "Next Page" link at the bottom for more statistics including Good vs Evil, Choosing a Race, and etc. http://www.nickyee.com/daedalus/archives/001558.php

Here is a slide show on demographics for teen and adult gameplay in 2009 http://www.pewinternet.org/Presentations/2009/11--Cheats-for-Video-Game-Marketers.aspx

This is another site that has demographic data on game developers which is useful for those developing an SDK or engine. You can also submit a survey to help improve these statistics. http://archives.igda.org/diversity/report.php

If you are looking for specific demographics you could also try picking up the phone book and calling major players in the game development realm. For example, I am sure Microsoft will have no problem giving you demographics on its specific users. Hope this helps.

Answer 2

Not free, but you might want to talk to EEDAR.

Answer 3

These look pretty nice, though I'm not sure:
Free Demographics
US Census Bureau

EDIT: Also, free.