A new feature in 3ds max 2012 is Substance procedural textures.
Are there any good online libraries or resources for substance maps?
closed as too broad by Anko, Krom Stern, Josh Petrie♦ Dec 15 '14 at 17:45
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My personal opinion is that until they do, they have no hope of competing with FilterForge's business model (which encourages an ever-growing library of free filters, increasing the attractiveness of their product).